Description
Why Do We Hurt What We Love? explores the paradox of human behavior toward the environment—why people who deeply care about nature still engage in actions that harm it. Grounded in psychological theory and real-world examples from Indonesia, the book examines the gap between awareness and action, revealing that environmental damage is not simply caused by ignorance, but by complex psychological, social, and economic factors.
Through frameworks such as cognitive dissonance and the Theory of Planned Behavior, the authors explain how individuals justify harmful behaviors, feel powerless to create change, or follow social norms that reinforce unsustainable practices. The book highlights how cultural influences, emotional connections to place, and internal narratives shape environmental decisions.
Drawing on case studies across Indonesia—from deforestation and plastic pollution to community-driven conservation initiatives—the book demonstrates that meaningful change occurs when environmental care becomes part of identity, social norms, and daily systems. It emphasizes shifting from blame to empowerment, showing how behavioral design, community engagement, and supportive structures can turn concern into action.
Ultimately, this book offers a hopeful perspective: by understanding the psychology behind our actions, we can bridge the gap between love and responsibility, and create a future where protecting the environment becomes a shared and sustainable way of life.
Penulis:
Clarisa Wijaya
Unika Prihatsanti
Spesifikasi:
Ukuran : A5
Jumlah Halaman : 62
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